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Australian Newsreaders Naked Password Sign InAustralian Newsreaders Naked Registration Flow AtContinue Your payment was interrupted Exiting the registration flow at this point will mean you will loose your progress Continue Exit Registration Your payment didnt go through Exiting the registration flow at this point will mean you will loose your progress Retry payment welcome to Rappler welcome to Move welcome to Move Rappler Albanian news anchors go topless to boost audience Feb 28, 2016 12:46 PM PHT Agence France-Presse Guillaume Lavalle TIRANA, Albania Faced with tough competition to win over audiences, an Albanian TV channel is taking a literal approach towards giving viewers the naked truth by employing almost-topless newsreaders. Wearing open jackets and nothing underneath, the young women reading the headlines on Zjarr TV are an unprecedented sight in the conservative Balkan country, where they first appeared on television and Internet screens last year. The channels owner says audiences havent stopped growing since. In Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is naked, Zjarr TV owner Ismet Drishti told AFP. ![]() For 24-year-old presenter Greta Hoxhaj, working in a state of near undress has proved to be a shortcut to glory. I worked hard for 5 years in local television where I remained unnoticed, a cheerful and relaxed Hoxhaj told AFP in the studio, while her face was made up for the cameras. Every evening at 7.30 pm, Hoxhaj reads the news in a revealing and preferably pink jacket, but she was quick to point out that she dresses like other women of her age in everyday life. Her stripped down look is only for television, for information, said the presenter, who also studies law and psychology when shes not in the studio. Hoxhajs newfound fame has landed her a job offer in Sydney as a presenter for a soon-to-launch Australian TV channel paying 3,000 euros (3,280) a week, and requiring her to present the news topless. Dismissing critics Preceding her in the anchor job was Enki Bracaj, a 21-year-old student, whose bare bulletins went viral in the Balkans and made international headlines. Officially she left because she was unhappy with her salary, but according to her colleagues, she managed to land a job as a model at a fashion magazine. Zjarr TV is not the only place where female anchors have gone bare in Venezuela, for example, a presenter on a news website stripped naked last year to toast her countrys success in the Copa America football championships. But in traditional Albania, home to a mostly Muslim population of about 3 million, the risque presenting style has caused a stir on Facebook and other social media sites. Its pathetic to have accepted such a thing just to be on screen, wrote one online critic, while another said the move was outrageous and disgustingly sexist. But Hoxhaj said she was not affected by such reactions, insisting: I had the courage to do what I do and now Im a star. Aside from social networks, Zjarr TV has incited little reaction from feminist groups or journalist associations in Albania. Australian Newsreaders Naked Free To ChangeThere is a diversity of choice and everyone is free to change channel, said Leonard Olli, a journalist and PR specialist in the capital Tirana. Aleksander Cipa, President of the Union of Albanian Journalists, said Zjarr TVs tactics did little to help traditional news outlets as they struggle with declining audiences and sales. Nudity cannot resolve the crisis in the media, which will serve anything to the public to survive, he said.
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